{"id":5214,"date":"2024-01-11T17:04:57","date_gmt":"2024-01-11T08:04:57","guid":{"rendered":"https:\/\/kameya-yoshinaga.com\/cms\/?post_type=note&#038;p=5214"},"modified":"2025-02-13T19:01:50","modified_gmt":"2025-02-13T10:01:50","slug":"note-5214","status":"publish","type":"note","link":"https:\/\/kameya-yoshinaga.com\/cms\/note\/note-5214\/","title":{"rendered":"\u6587\u83d3\u5b50 \/ \u8d70\u308c\u30e1\u30ed\u30b9"},"content":{"rendered":"\n<p><br>\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30ab\u30f3\u30d1\u30cb\u30fcWunderman Thompson Tokyo\u3055\u3093\uff08\u73fe VML Ogilvy \u306b\u793e\u540d\u5909\u66f4\uff09\u3068\u30b3\u30e9\u30dc\u958b\u767a\u3057\u305f\u300c\u6587\u83d3\u5b50\u300d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"5215\" src=\"https:\/\/kameya-yoshinaga.com\/cms\/wp-content\/uploads\/2023\/12\/Bungashi_B1011_0995_1018_n_logo.webp\" alt=\"\" class=\"wp-image-5215\"\/><\/figure>\n<\/figure>\n\n\n\n<p>\u300c<strong>\u307f\u3093\u306a\u304c\u77e5\u3063\u3066\u3044\u308b\u6587\u5b66\u3092\u548c\u83d3\u5b50\u306b\u3067\u304d\u305f\u3089<\/strong>\u3001<strong>\u666e\u6bb5\u548c\u83d3\u5b50\u306b\u99b4\u67d3\u307f\u306e\u306a\u3044\u4eba\u306b\u3082\u8208\u5473\u3092\u6301\u3063\u3066\u3082\u3089\u3048\u308b\u306e\u3067\u306f\u306a\u3044\u304b<\/strong>\u300d\u3068\u3044\u3046\u601d\u3044\u304b\u3089\u767a\u6848\u3055\u308c\u3001\u5f0a\u793e\u306b\u304a\u58f0\u304c\u3051\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u3002<br>\u77e5\u540d\u5ea6\u304c\u3042\u308a\u3001\u8d77\u627f\u8ee2\u7d50\u304c\u3042\u308b\u4f5c\u54c1\u304c\u3068\u3044\u3046\u3053\u3068\u3067\u3001\u592a\u5bb0\u6cbb\u306e\u4ee3\u8868\u4f5c\u300e<strong>\u8d70\u308c\u30e1\u30ed\u30b9<\/strong>\u300f\u3092\u984c\u6750\u306b\u3057\u307e\u3057\u305f\u3002<br><br>\u305d\u3057\u3066\u30014\u3064\u306e\u30b7\u30fc\u30f3\u306b\u5408\u308f\u305b\u305f\u83d3\u5b50\u3092\u8077\u4eba\u5168\u54e1\u3067\u30a2\u30a4\u30c7\u30a3\u30a2\u3092\u52df\u308a\u3001\u307e\u3068\u3081\u3066\u3044\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"490\" src=\"https:\/\/kameya-yoshinaga.com\/cms\/wp-content\/uploads\/2023\/12\/20230525175319047_0002-\u306e\u30b3\u30d4\u30fc.webp\" alt=\"\" class=\"wp-image-5224\" style=\"width:675px;height:auto\" srcset=\"https:\/\/kameya-yoshinaga.com\/cms\/wp-content\/uploads\/2023\/12\/20230525175319047_0002-\u306e\u30b3\u30d4\u30fc.webp 580w, https:\/\/kameya-yoshinaga.com\/cms\/wp-content\/uploads\/2023\/12\/20230525175319047_0002-\u306e\u30b3\u30d4\u30fc-300x253.webp 300w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/kameya-yoshinaga.com\/cms\/wp-content\/uploads\/2023\/12\/image0-1024x768.jpeg\" alt=\"\" class=\"wp-image-5225\" srcset=\"https:\/\/kameya-yoshinaga.com\/cms\/wp-content\/uploads\/2023\/12\/image0-1024x768.jpeg 1024w, https:\/\/kameya-yoshinaga.com\/cms\/wp-content\/uploads\/2023\/12\/image0-300x225.jpeg 300w, https:\/\/kameya-yoshinaga.com\/cms\/wp-content\/uploads\/2023\/12\/image0-768x576.jpeg 768w, https:\/\/kameya-yoshinaga.com\/cms\/wp-content\/uploads\/2023\/12\/image0-1536x1152.jpeg 1536w, https:\/\/kameya-yoshinaga.com\/cms\/wp-content\/uploads\/2023\/12\/image0-2048x1536.jpeg 2048w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"414\" src=\"https:\/\/kameya-yoshinaga.com\/cms\/wp-content\/uploads\/2023\/12\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-12-23-17.10.29.webp\" alt=\"\" class=\"wp-image-5226\" style=\"width:674px;height:auto\" srcset=\"https:\/\/kameya-yoshinaga.com\/cms\/wp-content\/uploads\/2023\/12\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-12-23-17.10.29.webp 580w, https:\/\/kameya-yoshinaga.com\/cms\/wp-content\/uploads\/2023\/12\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-12-23-17.10.29-300x214.webp 300w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"414\" src=\"https:\/\/kameya-yoshinaga.com\/cms\/wp-content\/uploads\/2023\/12\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-12-23-17.22.05.webp\" alt=\"\" class=\"wp-image-5227\" style=\"width:675px;height:auto\" srcset=\"https:\/\/kameya-yoshinaga.com\/cms\/wp-content\/uploads\/2023\/12\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-12-23-17.22.05.webp 580w, https:\/\/kameya-yoshinaga.com\/cms\/wp-content\/uploads\/2023\/12\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-12-23-17.22.05-300x214.webp 300w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/figure>\n\n\n\n<p><br>\u8a66\u4f5c\u3092\u91cd\u306d\u3001\u5b8c\u6210\u3057\u305f\u304a\u83d3\u5b50\u304c\u3053\u3061\u3089\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"387\" src=\"https:\/\/kameya-yoshinaga.com\/cms\/wp-content\/uploads\/2023\/12\/Bungashi_B1011_0965_1018_n.webp\" alt=\"\" class=\"wp-image-5216\" style=\"width:675px;height:auto\" srcset=\"https:\/\/kameya-yoshinaga.com\/cms\/wp-content\/uploads\/2023\/12\/Bungashi_B1011_0965_1018_n.webp 580w, https:\/\/kameya-yoshinaga.com\/cms\/wp-content\/uploads\/2023\/12\/Bungashi_B1011_0965_1018_n-300x200.webp 300w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/figure>\n\n\n\n<p>\u53f3\uff09\u300c<strong>\u30e1\u30ed\u30b9\u306f\u6fc0\u6012\u3057\u305f\u3002<\/strong>\u300d\u3010\u83d3\u9298\uff1a\u6fc0\u6012\u3011<br>\u30e1\u30ed\u30b9\u306e\u6012\u308a\u306e\u6c17\u6301\u3061\u3092\u5510\u8f9b\u5b50\u3084\u67da\u5b50\u80e1\u6912\u306a\u3069\u3001\u30b9\u30d1\u30a4\u30b9\u3092\u52b9\u304b\u305b\u305f\u300c\u5439\u304d\u5bc4\u305b\u300d\u306b\u8fbc\u3081\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>&nbsp;\u5de6\uff09\u300c<strong>\u7d50\u5a5a\u5f0f\u306f\u3001\u3042\u3059\u3060\u3068\u3002<\/strong>\u300d\u3010\u83d3\u9298\uff1a\u795d\u5bb4\u3011<br>\u4eba\u3005\u304c\u967d\u6c17\u306b\u6b4c\u3046\u7267\u6b4c\u7684\u306a\u7d50\u5a5a\u5f0f\u306e\u98a8\u666f\u3092\u9326\u7389\u7fb9\u306b\u3046\u3064\u3057\u307e\u3057\u305f\u3002\u6b53\u559c\u306b\u9154\u3046\u82b1\u5ac1\u306e\u6c17\u6301\u3061\u306f\u30e9\u30a4\u30c1\u30ea\u30ad\u30e5\u30fc\u30eb\u3067\u9999\u308a\u4ed8\u3051\u3059\u308b\u3053\u3068\u3067\u8868\u73fe\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"387\" src=\"https:\/\/kameya-yoshinaga.com\/cms\/wp-content\/uploads\/2023\/12\/Bungashi_B1011_0973_1018_n-1.webp\" alt=\"\" class=\"wp-image-5222\" style=\"width:676px;height:auto\" srcset=\"https:\/\/kameya-yoshinaga.com\/cms\/wp-content\/uploads\/2023\/12\/Bungashi_B1011_0973_1018_n-1.webp 580w, https:\/\/kameya-yoshinaga.com\/cms\/wp-content\/uploads\/2023\/12\/Bungashi_B1011_0973_1018_n-1-300x200.webp 300w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" 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\u30e9\u30e0\u9152\u3068\u5357\u56fd\u306e\u679c\u5b9f\u3092\u5408\u308f\u305b\u305f\u30ab\u30af\u30c6\u30eb\u3002\u30bf\u30d2\u30c1\u8a9e\u3067\u300c\u6700\u9ad8\uff01\u300d\u306e\u610f\u5473\u3092\u3082\u3064\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"387\" src=\"https:\/\/kameya-yoshinaga.com\/cms\/wp-content\/uploads\/2023\/12\/Bungashi_B1011_1416_1022-1.webp\" alt=\"\" class=\"wp-image-5223\" style=\"width:674px;height:auto\" srcset=\"https:\/\/kameya-yoshinaga.com\/cms\/wp-content\/uploads\/2023\/12\/Bungashi_B1011_1416_1022-1.webp 580w, https:\/\/kameya-yoshinaga.com\/cms\/wp-content\/uploads\/2023\/12\/Bungashi_B1011_1416_1022-1-300x200.webp 300w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u30d1\u30c3\u30b1\u30fc\u30b8\u306f\u3001\u30cf\u30fc\u30c9\u30ab\u30d0\u30fc\u306e\u672c\u3092\u30a4\u30e1\u30fc\u30b8\u3057\u305f\u7bb1\u3092\u3042\u3064\u3089\u3048\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"387\" src=\"https:\/\/kameya-yoshinaga.com\/cms\/wp-content\/uploads\/2023\/12\/Bungashi_B1011_0893_1018_n.webp\" alt=\"\" class=\"wp-image-5218\" style=\"width:673px;height:auto\" srcset=\"https:\/\/kameya-yoshinaga.com\/cms\/wp-content\/uploads\/2023\/12\/Bungashi_B1011_0893_1018_n.webp 580w, https:\/\/kameya-yoshinaga.com\/cms\/wp-content\/uploads\/2023\/12\/Bungashi_B1011_0893_1018_n-300x200.webp 300w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/figure>\n\n\n\n<p>\u4ed8\u5c5e\u306e\u5c0f\u8aac\u3092\u8aad\u307f\u9032\u3081\u308b\u3068\u767b\u5834\u3059\u308b\u3001\u8272\u4ed8\u304d\u306e\u4e00\u6587\u306b\u3042\u308f\u305b\u3066\u3001\u3072\u3068\u3064\u305a\u3064\u548c\u83d3\u5b50\u3092\u697d\u3057\u3093\u3067\u3044\u305f\u3060\u304f\u4ed5\u639b\u3051\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"387\" src=\"https:\/\/kameya-yoshinaga.com\/cms\/wp-content\/uploads\/2023\/12\/Bungashi_B1011_0748_1018_n-1.webp\" alt=\"\" class=\"wp-image-5221\" style=\"width:675px;height:auto\" srcset=\"https:\/\/kameya-yoshinaga.com\/cms\/wp-content\/uploads\/2023\/12\/Bungashi_B1011_0748_1018_n-1.webp 580w, https:\/\/kameya-yoshinaga.com\/cms\/wp-content\/uploads\/2023\/12\/Bungashi_B1011_0748_1018_n-1-300x200.webp 300w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/figure>\n\n\n\n<p>\u5b9f\u969b\u306b\u767a\u58f2\u3057\u3066\u307f\u308b\u3068\u3001\u666e\u6bb5\u3068\u306f\u7570\u306a\u308b\u6587\u5b66\u597d\u304d\u306e\u65b9\u304b\u3089\u306e\u53cd\u97ff\u3082\u591a\u304f\u3001\u300c\u9055\u3046\u5c0f\u8aac\u3067\u3082\u3084\u3063\u3066\u307b\u3057\u3044\uff01\u300d\u306a\u3069\u3001\u3046\u308c\u3057\u3044\u304a\u58f0\u3092\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u4eca\u56de\u3001\u6d77\u5916\u3067\u3082\u6d3b\u8e8d\u3055\u308c\u3066\u3044\u308b Wunderman Thompson\u3055\u3093\u306e\u7740\u773c\u70b9\u3084\u30a2\u30a4\u30c7\u30a3\u30a2\u306f\u3001\u3068\u3066\u3082\u52c9\u5f37\u306b\u306a\u308b\u3053\u3068\u3070\u304b\u308a\u3067\u3001\u826f\u3044\u7d4c\u9a13\u3092\u3055\u305b\u3066\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3044\u3064\u304b\u3001\u7b2c2\u5f3e\u304c\u3067\u304d\u305f\u3089\u826f\u3044\u306a\u3068\u601d\u3044\u307e\u3059\u3002<br>\u6700\u5f8c\u307e\u3067\u3054\u7b11\u89a7\u3044\u305f\u3060\u304d\u3001\u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ffe6e6\">\u8ffd\u8a18<br>\u300cThe Cannes Lions Award\u300d\uff08\u5e83\u544a\u696d\u754c\u3067\u4e16\u754c\u3067\u6700\u3082\u6a29\u5a01\u306e\u3042\u308b\u30a2\u30ef\u30fc\u30c9\uff09\u9285\u8cde\u53d7\u8cde\uff01<br>\u300cCrocodile 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